Often 'the unspeakable' or 'the taboo' or 'a bloody joke' becomes, in art and fashion, a source of new styles. I think the problem with that Vice Worst Issue Ever is that fashion, like fine art, plays much more supple, subtle games with taste than rock does. So is the NME being genuinely moronic, or ironic-moronic? Or perhaps they're hoping to be both? In which case, couldn't they clutter the graphics even more by adding a few of the invisible quote marks that seem to be hovering around every word on this cover (even the incongruous comedy southern accent of 'art-rockin' in the USA')?ĭrop shadow and a funny angle on those quote marks, please, Mr "Art" "Director"! But 'hell' here is nothing to do with Christianity, right, it's just another invocation of tired old rock cliche? And what are we meant to feel about these people being 'richer and randier'? Again, it's just an invocation of rock cliche about stars getting tons of money and blowjobs, isn't it? If so, couldn't they have added a drug reference, just to complete the cliche? We can't be authentic, but we can make you laugh by presenting the gap between real and fake, America and Britain. Already there's an Alan Partridge / The Darkness comedy element creeping in. They're British, so 'southern' doesn't mean redneck confederate staters, but middle class boys from southern England, right? The NME sets up a 'bathetic gap' between cliched rock iconography, which is American, and reality, which is British. All caps, three lines, three different point sizes, two different colours, two lines of type slanted diagonally. Next: 'Win Justin Hawkins' guitar!' ('Win' in white, 'Hawkins' guitar underlined' in red)Ĭompetitions, imperatives, more marketing cliches. So is it ironic or sincere? A joke or a plug? Have the inverted commas around a moronic phrase sort of melted away, leaving a kind of sincerity? Now this is a parody of cliched marketing-speak, right? And yet it is also cliched marketing speak. Help me here, because I no longer live in Britain.
Some more questions, based on this week's NME cover. The guts to take on a weak and sickly NME !. I have said it before - but there must be a publisher out there with Lots of glossy ads, and AOL CD sellotaped on the front cover! andįree Warners showcase of bullshit bands! its coming to ya soon! Till AOL Time Warner turns it into a fortnightly Rolling Stone with Ladies & Gentlemen the worst and highest price NME ever !. Week Eminem, Papa Roach, American Hi-fi, Travis, Staind, OPM, AshĮtc - total tosh and an NME bib - total crap cut out ! Who is the £ 1.50 the highest price and worst NME ever, look at the rubbish this I just wish they go away because they are not needed in 2001. Laughable - The Strokes an epidemic of bullshit started by NME. Mediocrity and the magnitude of misguided praise is now getting I can't recall a music magazine ever fawning of such blatant hyped Have a declining consumer base - and they don't know why they are NME have to increase price of their rag because the clueless idiots Out as 15% rise in sale price, way above the rate of inflation - the Review and notice that the price has risen 20p this week (that works This week - The Strokes - yet again ! twice this year! 10/10 album
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